My goodness did this December fly! I guess that’s what a
late Thanksgiving we’ll do to ya (and everyone likes to complain about Christmas creeping on Thanksgiving!). :P
For me, between work and play and some gift-giving along the
way, there was never quite enough time to sit down and assemble my thoughts on this,
the latest installment of marketing/retail holiday tactics. (In a nutshell: everyone
is WAY too desperate).
And so, I leave you
with an ad that caught my attention at the season’s onset.
The Bear & The
Hare | John Lewis
I must have watched this 4-5x that first day. I have since
played it a dozen or so more and downloaded the song (#1 in the UK! – how’s that for marketing?!).
While I’ve no doubt John Lewis had a slew of product- and
price-specific spots too numerous to mention, I’m always impressed when a
retailer opts to invent a feel-good, superfluous story rather than pitch a common
bauble (especially at Christmas).
If this doesn’t tug at your heart strings, nothing will!
Merry Christmas and thanks for reading.
See you all in 2014. :)
Cheers,
-Daniel
-Daniel
