Wednesday, November 12, 2014

Sprint’s Simply Unlimited Plan + iPhone 6 Ad: Brilliant or Bogus?

Is it bad that the first time I saw this ad I wasn’t sure if it was for or against Apple’s latest?

Maybe it’s the over-characterization of a stereotypical gaggle of clueless girlfriends screaming that put the authenticity of the ad in question.

Me, mouth hanging open: “There’s NO WAY Apple would approve this – the characters are over the top and precisely the type of demo iPhone does NOT want to be associated with.”

Halfway through and I was still scanning the deck for some super-sophisticated, ultra-annoyed female archetype friend, aggravated and eye-rolling as she thumbs her Samsung Galaxy Note Edge – punchline, PLEASE! (Don’t you know the next big thing is already here?!)

Even after the rounds of shattering glass I held out hope that maybe, just MAYBE we’d be treated to the silky-smooth vocal styling’s of Cortana of Windows phone fame ( I’m using the term ‘fame’ as lightly as humanly possible here, you’ve got to EARN fame, baby).

“So should we eat?”

That’s a wrap and my plate’s stacked full with crow.

It WAS a pro-iPhone ad!


Is it that the standard go-to format of feature-heavy demonstrations delivering intimate moments with the ones we love has completely played out or is it that selling on price always boils creativity down to the lowest form of brain-dead entertainment?

No woman thinks she’s like these women (even those women who are TOTALLY like these women) and I’m pretty sure no straight man would ever want to be within earshot of this boisterous BB-Q so who the heck is the ad trying to attract?

I’m out.

And speaking of being out...sorry for the long (unintended) sabbatical! 
I've been off solving all the world's biggest problems, or something like that.
Now that it is once again the most WONDERFUL time of the year, let's see if I can't be more diligent in spreading (read: sparing) the marketing holiday cheer! -DS :)