…Like, a lot.
While we were all too busy wishing one another ‘Happy Honda Days’ and ensuring it was a ‘December to Remember’, no one remembered
to tell Cadillac to go easy on the sugared cookies.
And now, this:
There’s more to love
at Cadillac!
…Or not. Yeah, DEFINITELY NOT.
The new look scraps the laurel wreath, making room for the
adjusted (read: inflated engorged)
iteration of the signature crest.
Developers maintain the new mark matches the brand’s
forward-thinking mantra “lower, longer,
leaner” – a promise embodied in the brand’s current and near-future
automotive designs. Is it just me, or
does the Cadillac fleet seem to place emphasis on the exact opposite? Tall, slim, sharp featured headlamps and taillights; emphasizing narrow, vertical
height -- it's a style in glaring contrast with the now horizontally-focused brand mark.
Sorry, but I’m not
buying it.
While I commend the brand’s refresh for adopting the
less-is-more trend in sharp, streamlined design, I can’t get behind the increase
in total surface area and disproportionate balance top/bottom, left-to-right.
It looks like some graphic design intern didn’t know they
were supposed to hold shift when they tugged on the corner.
It’s both clunky and garish and looks extremely down market
for a brand intended to compete against foreign luxury nameplates.
Size matters.
And when it comes to applying brand to car, one size does
NOT fit all.
Mercedez-Benz and Volvo, YES – bigger does seem better.
Cadillac, ABSOLUTELY NOT.
The new look is slated to hit the streets this summer with
the delivery of the 2015 ATS Coupe. Let’s hope it gets some toning time in at
the gym before then, ‘cuz this brand is by NO MEANS beach-ready.
Happy New Year!
-DS :)
-DS :)
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