Cupid’s arrow must have hit Starbucks hard – they can’t seem
to forget about augmented reality. Do you remember last year’s Holiday
Magic promo?
The red cups may be gone, but the traditional white is now
dressed for Valentine’s Day.
We hope you didn’t uninstall your Cup Magic app from Christmas. Between now and February 16th,
your daily latte has more to L-O-V-E.
What’s Different?
The holiday promo launched in November was more complex and
a bit clunky. This time around, things are:
Simpler - Instead of
three different cups boasting three separate enchanted vignettes, there is only one.
Smoother – Instead of
taking users out of the camera function and into separate winter scenes, Valentine’s
Day magic occurs within camera view, appearing to play out on the user’s actual
cup.
And, perhaps the
biggest leap in innovation:
Shareable! – And now, the ability to send augmented realities to
the people you love (or even just ‘like’).
 |
| iPhone app UI |
With its latest iteration, Magic Cup
not only enables users to gift beverages on Valentine’s Day, but craft and
deliver special messages as well –messages only viewable when gifted parties are
in-store and point their cameras at limited Valentine’s Day cups.
Finally! A real business-driving hook! With Augmented
Reality, Starbucks proves it subscribes to the three-date rule before really getting serious - (we knew you’d be worth the wait)!!
Head down to your corner Starbucks and interact with the
Valentine’s Cup today!
Check out the Valentine’s Day Promotion in action:
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