If this year’s ballot box was city trashcans, the votes would already be tallied.
Tired of talking politics at the office? Cut to the chase; walk in every morning wearing your political leanings on your (coffee) sleeve.
|Landing Page (as of Oct. 4, 2012)|
Inventory has spoken!
With 34 states + DC reporting (the only regions participating in the promotion), Obama leads Romney with 60% of the “votes.”
Explore 7-Eleven's interactive map! Updated daily through the election, the website breaks down sales by region.
We know what you’re thinking…
It’s a matter of demographics and the disbursement of US store locations, right?
There must be a greater concentration of 7-Eleven stores held within blue states.
This is 7-Eleven’s fourth consecutive promotion to coincide with the U.S. Presidential election and they’ve yet to be wrong (that’s right, sales aligned with Obama and both Bush terms).
Part of 7-Eleven’s success (they’re the largest retailer by number of stores), has hinged upon the company’s refined knack for capturing real-time sales data and adjusting store shipments to better reflect (and capitalize on) local preferences and tastes.
The same iron-clad logistics are what make the 7-Election promotion possible.
As each cup is scanned for purchase, red vs. blue numbers are tallied, tabulated and reported back to website; a daily process that keeps both cups in-store and polling results accurate.
Regardless the outcome on November 6th, the real winner is 7-Eleven.
The 7-Election campaign is genius – how else could a convenience store chain get in on the action while not pledging allegiance to one party over another?
Reports show that hot beverage sales at U.S. 7-Eleven franchises grew by 6.5% per store per day during the second U.S. promotion.
|It looks like it's Obama by a full stack here in Chicago! (corner of Michigan and E. Wacker)|
Great work 7-Eleven! :)