I’m sorry, they just do!
Who else could transform what are essentially building
blocks into an extensive subculture with international appeal; capable of
supporting movies, video games, competitions, five themed amusement parks and
an endless array of fan blogs?
It’s clear that LEGO has made a conscious effort to denote
and cater to two distinct buyer groups; children and (more recently) adults.
The first, you see played out extensively in their corporate
stores and catalogs, on the web and the bulk of product packaging; minifigs
brought to life through action-packed poses that stretch the feasibility of
what actual pieces are able to achieve.
The second style, with its thought-provoking, simple
elegance, was
discussed on 30k Feet earlier this year.
Well they did it again, this time paying tribute to perhaps
my favorite brand (and TV family).
 |
| The Simpsons!! |
With their “Imagine” campaign, LEGO reminds adult fans that with the
right amount of imagination, talent, and patience, individually insignificant
colored bricks can transform into something truly captivating.
Sure, they could serve us the same tactics that prove
effective on today’s kid builders (mostly
male), but this minimalist strategy is far more affective. Each standing
alone as a proverbial Magic Eye
puzzle; the ads are both cunning and charming.
The versatility of LEGOs never
ceases to amaze me.
Now, if only LEGO and The
Simpsons could strike a true licensing deal, transforming famous show
characters into actual minifigures
and licensing building sets (742
Evergreen Terrace, Moe’s Tavern, the Quik-E-Mart, etc.), I’d be in heaven!
Can you decipher which
other pop culture icons are embodied in the Imagine
campaign?
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