(Kind of).
It’s been a slow couple of weeks as far as new logos go –
which is surprising, as the traditional summer lag that plagues retailers and
B2B sales alike is usually the most ideal time to launch new branding efforts –
getting them hammered out before the year-end spike.
Twitter’s change is
slight; more an ‘evolution:’
Larry is lookin’
good! (named after iconic basketball
player Larry – you guessed it – Bird)
He got the muss of feathers on top his head plucked back, lost
a few lbs. around the midsection, and took on a bolder, less-pastel shade of
blue.
Things are looking up…
If Larry was facing 3:00 before, he’s got his sights set at
2:00 now. Team twitter elaborated further in a blog post earlier this week,
saying:
“Our new bird grows
out of love for ornithology, design within creative constraints, and simple
geometry. This bird is crafted purely from three sets of overlapping circles –
similar to how your networks, interests and ideas connect and intersect with peers
and friends. (…) a bird in flight is the ultimate representation of freedom,
hope and limitless possibility.”
We couldn’t have put it better ourselves!
With new Larry, Twitter also hopes to finally drop all other
conflicting brand elements – the lowercase ‘t’
and bubbled typeface ‘twitter’ – more
typically used by partners and with shareable content.
No more confusion. From here on out, twitter is the bird and
the bird is twitter.
30k Feet Weighs In…
The slight modifications in appearance and orientation pay
off in a big way. With slimmer body and more active pose, the icon better
represents the full potential of twitter.
Casual Pastime Vs. Crucial
Life Pulse
Original Larry feels
amateur. He’s all about playful tweets, a way to pass idle time rambling over
the seemingly mundane.
New Larry is serious
business. He represents the true power and stealth of twitter’s innate ability
to outpace traditional outlets in delivering up-to-the-minute breaking news and
gossip.
Brand Confusion
We say ‘yes!’ to dropping the ‘t’ and ‘twitter’ icons
as alternate brand identifiers. Users (casual
and serious alike) already identify the bird as the universal symbol of
Twitter –the single lowercase ‘t’ was
too similar to tumblr’s icon anyways.
Social Media latecomers will immediately understand Larry –
and you’ve got to make it easy for the laggards. ;)
‘Wins’ all around –
kudos on refining your brand experience!
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